So, you need help with your website SEO? You’ve come to the right place.
There’s a few situations you could be facing here. Keep reading as we start at the beginning and work our way through some of the most popular problems. Read on to discover solutions to whichever of these areas you need help with your website’s SEO:
- Setting the best foundations for your website
- Organising your website’s structure and appearance
- Finding what your customers are searching for
- Creating content for your website
- Getting your website to appear in search
- Finding out why your site isn’t appearing in search
- Increasing the number of inquiries from your site
- Promoting your website on social media
We’ll touch on each of the issues here, but also go into each of the issues in more depth on a dedicated page.
And remember, all of the ideas, practices and techniques that you’ll see here have been used on dozens of successful websites that I have worked on.
You need help setting up your website
Business owners (or website administrators) often face a variety of different difficulties when setting up their websites.
- Which platform or hosting should they use?
- How should they set up Analytics and other key performance measurement tools?
- How should their website be structured?
In time, we’ll dive into each of these problems from the perspective of a small or medium business.
You need help organising your website’s structure and appearance
If you’re building a website from scratch, or need to reorganise the basic structure, then you may have a few questions on how to organise your website’s structure and appearance. This can include:
- How do you choose what pages should appear on your website?
- What types of pages do you need, for example, do you need a blog or a news page?
- How should you set up your website so that your visitors and search engines find your pages as easily as possible?
Answers to all these questions and more are found under the user experience, layout and design section of the website.
You need help finding what your customers are searching for
To help with your website’s SEO, you’ll need to know what your customers are searching for. This involves what marketing types like me call ‘keyword research’. A keyword is basically a search term that someone uses to find what they want on Google, Bing and other search engines.
So that you can get the fundamentals of keyword research right, we’ll be looking at the following questions:
- How do you discover the basic keywords that people use to find businesses like yours?
- What tools should you use to reveal more keywords that are useful for your business?
- How should you check if a keyword is worth targeting?
Each of our guides to keyword research will cover the topic in-depth. Once you have looked them over, you’ll be ready to find out how to use those keywords in your page content.
You need help with creating SEO-friendly content for your website
Websites need content for SEO. The biggest companies in the world can publish a page with 10 or 20 words and some pictures, and appear at the top of search, but that won’t work for you.
In this topic, we cover such issues as:
- What do you need to know about writing page content?
- What content works best for Google and customers?
- How do you find out what content you should show on the page?
We’ll cover more of this in our in-depth guides to content.
You need help getting your website to appear in search results
By now, you should have a solid website structure and some well-produced content. What you need to do next is help your website and its pages by helping show that your site (and business) are worthy of people’s trust.
To help build your website’s authority and show search engines why they should be displaying your content, we’ll answer the following questions:
- What is authority and how does it help my site’s SEO?
- How can links from other websites help my website succeed?
- How can links from other websites be harmful?
Once we’ve covered the importance of links in our detailed guide, you should have a basic foundations of a solid website. Next up, we need to examine how you can make the most of your website traffic.
Your website isn’t appearing in searches as much as you had hoped
Once you’ve got a well-structured website up and running on the right foundations, the most important thing is to get people’s eyes on your website. But what should you do if you still aren’t seeing results?
For this topic, we look at a wide variety of tried-and-tested solutions, most notably including:
- Is your website being found and displayed by search engines?
- Does your website have all the basic requirements for search engines to be confident in displaying your content?
We’ll cover each of these issues and more.
You need help getting more inquiries
Once you’ve set up a website on solid foundations of great content made for a trustworthy business, you will hopefully start to see traffic. But how can you make the most of the increasing number of website visitors?
To get the best out of your traffic, we’ll answer the following questions:
- How should you look at your traffic stats in analytics and similar tools?
- What ways can you get more people to click on your search results?
- Is it possible to get more people to complete goals like buying or subscribing?
By now, you’ll be ready to understand how to make more of your website traffic. It might well be time to go to the next stage and promote your website on social media.
You need help promoting your website on social media
Your website is looking good and performing great. If you have the time, one way to get even more out of your site is to promote it on social media platforms such as Facebook and Twitter.
To help you decide whether this is a good choice for you, we’ll look at several questions, including:
- Can using social media help your website’s SEO performance?
- How many social media platforms should you use, and which ones?
- How should you set up your website to get the most out of social media?
Once you’ve absorbed all of this information, you should have all the basics you need to know to promote your business. If you’ve found any of this helpful, it would be great if you could buy me a coffee.
But there’s much more to SEO…
The journey doesn’t stop here if you don’t want it to. There’s much more to learn about SEO, including everything from copywriting tricks that encourage conversions to learning the best tools for site maintenance.
Bookmark the blog page and stay up to date with the latest posts by DIY SEO Help.
Find this page useful? Consider supporting the site:
Buy me a coffee